Beep Studio works with companies to produce simple, strikingly memorable, and highly relevant branding, such as the logo for production company Lionbeat LTD.
The work of production company ‘Lionbeat’ spans music, culture and media, so they asked for a logo that was versatile enough to work in multiple contexts. This meant the design had to be simple, memorable, and meaningful.
Reference images: The Lion of Judah, Star of David, and Djembe
After preparatory research, Beep Studio led an ideation session at Lionbeat HQ, where thoughts were shared, ideas were blended, and concepts were sketched and refined.
Developmental sketches
The finished logo contains symbols associated with Dub Reggae culture; the Lion of Judah and its crown, the Djembe drum, and the Star of David. These have been combined and abstracted into a distinctive image that fits the crisp Lionbeat aesthetic.
The three-word company motto and recurring 'Trinity' concept are referred to in the triangular motifs of the lion's mane, which carry through into the logotype.
The design continues a relationship with Lionbeat which stretches back to the Tangled Roots stage at Boomtown Festival 2014. We look forward to joining the team on the next steps of their journey.
www.lionbeat.com
Research - Development - Gumption