Practice Profile

Beep Studio brings people together to make good work for wide audiences.
We do this through services spanning architecture, design and education.


We enjoy variety, and never impose a house style.
Rather, we collaborate with clients to develop solutions suitable to their needs. We work with projects of all types, scales, and stages.

Our projects provide people with the infrastructure they need.
We engage with communities through consultation exercises to find out what they need, and respond with projects ranging from feasibility studies to lighting, branding, shopfronts, artworks, and buildings.

We enhance public spaces.
Our buildings, sculptures, and installations are all deeply connected to stories of place. We collaborate with established artists and makers to develop ideas and bring them into being.

We develop good projects through robust working processes.
Our track record of delivering special projects of all scales for world-renowned practices has given us the practical design, management, and problem solving skills needed to create clarity and reveal elegant solutions to complex questions.

We win funding, develop designs, and get things built.

Beep Studio Peter Ayres Ed Holloway.jpg

Studio Directors Peter Ayres and Ed Holloway have been collaborating for over twenty years. 

Having met at the University of Manchester, they worked for four years at Wilkinson Eyre Architects before exploring separate paths at Consarc Architects and Heatherwick Studio. After several years working on high profile projects in the UK and overseas, they finally combined their skills in Beep Studio.


Ed Holloway   BAhons DipArch MArch RIBA    

Ed has over 16 years experience in architectural practice, education and the arts. His projects in the UK and abroad have won multiple awards for clients including TFL and the London Boroughs of Lambeth, Brent, Hammersmith & Fulham, and Lewisham.

He has led discussions with community groups, statutory bodies, and stakeholders, and has collaborated with engineers, designers and artists. His role as an educator and lobbyist for community led regeneration has seen him speak on panels for national and regional conferences.

Peter Ayres BAhons DipArch RIBA

Peter's projects range from a sculptural seafront cafe in England to a funereal aviary in Mumbai. Eight years with globally renowned design practice Heatherwick Studio refined his skills for rapid concept generation and development, often communicated via sketches and diagrams.

Whilst some projects call for maximum, showstopping impact, Peter’s early work in conservation architecture gives him the skills to enhance existing buildings with sensitivity. Peter has worked in the UK, US and Japan.


Alex Fleetwood
Birute Raglyte
Colin Allen
Jesus Prieto
Jody Parry
Nicola Villani
Soo Ryu
Eliot Lang
Thom Crane
Jyll Bradley

Artists + Engineers
Drawing at Work
Echo Barrier
Expedition Engineering
Gainsbury Chartered Surveyors
Havelock 11
Morph Structures
Stone Work Space
Think Up


Non-profit / Charity / CIC
Second Floor Studios and Arts
Poplar HARCA
National Opera Studio
Grow Tottenham
Friends of Albion Millennium Green
Friends of Home Park
InStreatham BID
London Bridge BID
Stour Valley Arts
Liverpool Biennial
Forest Hill Society
Sydenham Society

Festivals & Events
Boom Town
World Unknown
Havelock Walk Open Studios
Trinity Music London
Lewisham Peoples Day
Unit 137
The Insider Festival
Grow Tottenham
Clerkenwell Design Week
The Big Draw
Royal Botanic Gardens, Kew
British Ceramics Biennial
The Cause
Penarth Centre 32
The Vintage Pattisserie

Branding & Graphics
Team London Bridge
Lionbeat Ltd
The Dental Team
Frisking the Whiskers
House of the Black Gardenia

Mayors Pocket Parks
National Portas Pilot
High Street Innovation Fund
Mayors Regeneration Fund
Lewisham Regeneration Fund

Local Authorities
London Borough of Lewisham
London Borough of Lambeth
London Borough of Brent
London Borough of Tower Hamlets
London Borough of Barking and Dagenham
Doncaster Metropolitan Borough Council
Boston Borough Council

University of Kent
University of Liverpool
The Victoria and Albert Museum
Royal Institute of British Architects
The Design Museum
Drawing at Work
Institution of Civil Engineers
Sir John Soane’s Museum

Domestic Architecture Clients
(various, confidential)

Commercial Architecture Clients
European Pavilions
(others confidential)